Fractional CMO
Helping organizations meet their goals through strategic marketing direction.
Looking to better showcase your impact, grow your community and step up your brand?
Get to know your new go-to.
Hi, I’m Daniel Francavilla.
You can browse my full bio here.
I help organizations to become more efficient and targeted with their marketing efforts to engage stakeholders and amplify impact.
Over the last decade, I’ve worked with dozens of leaders, founders, and their teams who see the gaps in their marketing and communications or overarching branding. And I’ve seen it on the inside, too, having past roles in the public and private sectors.
Today, I support organizations and businesses to help them to better communicate their impact. I take an inclusive, brand-first, purpose-driven approach and value collaboration.
Bringing in any new marketing leader can be an exciting move for your organization, especially for your leadership team. But hiring a full-time senior executive is not always on the table — that’s where the advisory or fractional model comes in. Below you’ll find more about this model, and how we can work together.
It’s time for more strategic marketing.
Could you or your team benefit from ongoing advising and strategic marketing guidance and leadership this year? Whether you need a facilitated deep-dive session now or ongoing monthly support, I will apply my expertise and experience to the biggest challenges and opportunities you’re facing.
I’m taking on limited Fractional CMO clients.
I invite you to explore the rest of this page for more context. If you are interested in learning more or finding out if we are a fit, please choose a time to speak or send an email.
Time to grow.
Here’s what it can look like to work together.
Half-Day Strategy Session
I’ll host an in-depth session with your team to focus on your marketing strategy.
4-hour session, customized to your organization’s most pressing needs
Preparation via email begins 1 week before the session
Hosted virtually or in-person (Southern Ontario)
Outcome includes immediate marketing action items, a list of blindspots, and campaigns for the next few months
Ongoing Fractional CMO
I’ll be your fractional marketing leader, guiding your team as a strategic advisor.
Planning and review calls (led twice per month)
Unlimited email correspondence
Focused on long-term growth
6-month minimum commitment
Pricing determined based on organization size and goals.
Here’s how I can drive results for your organization.
Brand building and awareness.
Developing and maintaining a thorough marketing and brand strategy.
Refining brand positioning and messaging, and ensuring existing brand guidelines are followed.
Determining which channels and tactics are best to meet the organization and brand’s specific goals and grow its presence.
Advising and aligned leadership.
Consulting with your leadership team to ensure alignment between marketing and your big-picture goals, and collaborating on strategic initiatives.
Providing leadership and direction to your marketing team.
Recommending vendors and additional team members required to execute within your organization.
Guiding growth and keeping current.
Establishing key performance indicators so you can better track performance.
Monitoring and providing recommendations on tweaks to the strategy.
Adjusting to changes in the industry, market, or economy — so your organization remains set up for success.
What’s a fractional CMO?
What exactly is a fractional marketing executive?
The term “fractional CMO” refers to an outsourced “chief marketing officer” serving more than one organization or business effectively. Rather than an employee for you to manage, it’s an external expert who is focused on your goals.
This format is a great way to access the expertise you need, without having to hire a full-time seasoned executive on your team. This works well with both traditional and digital marketing, and both sales and awareness.
In this role, I provide marketing leadership for social-purpose businesses and non-profit or charitable organizations that are looking to improve marketing efforts in a more holistic, systemized and strategic way.
Typically the responsibilities are far-reaching but generally include developing a marketing and communications plan that is consistent with your messaging and core values and advising on an ongoing basis. This marketing leadership will be seen in all areas of supporter/user/customer acquisition and brand awareness.
In this ongoing role, I work with other leaders in your business to help reach your goals. This can be done by recommendations on improving your efforts such as content marketing, search engine optimization, automation, social media management, email marketing and more.
The strategies and recommendations are always customized to your organization’s current needs and opportunities. We’re in it together.