Brand Strategy that turns Purpose into Performance

A clear brand strategy gives your organisation focus, stand-out and sustainable growth. I help founders and nonprofit leaders define who they are, why they matter, and how to show up —online and off — so customers, donors and partners choose you first.

Why brand strategy is a priority now

• AI & Answer Engines are changing search. Brands that speak with one voice and surface authoritative answers (think GEO & AEO) will win the zero-click future.

• Attention is scarce. As Scott Galloway says, “The most differentiated brands own a word in the consumer’s mind.” Strategy is how you pick—and defend—that word.

• Growth demands clarity. Whether you’re a Series-A SaaS or a national charity, clear positioning aligns teams, attracts the right audiences and speeds decisions.

Who I work with

Early-stage foundersLaunching a new product in a crowded categoryNail the narrative, attract first believersScaling startupsBrand has outgrown its original look & storyRefresh identity, support partnerships & fundingNonprofit leadersMission resonates internally but feels fuzzy outsideSharpen message, showcase impact, grow donations

Brand Services

1. Brand Strategy – research-driven, insight-led roadmap for differentiation

2. Positioning & Messaging – your one-sentence promise, elevator pitch, tone & story arcs

3. Personal Branding – thought-leadership frameworks for founders & execs

4. Creative Direction – visual & verbal guardrails to keep every touchpoint on-brand

5. Rebrand & Rollout – plan, design and change-management support for launches big or small

My approach

1. Interrogate the problem (Strategy = Problem + Insight + Solution)

   • Workshops & stakeholder interviews surface tensions worth solving.

2. Find the human insight (Four Cs: Culture, Category, Company, Consumer)

   • We triangulate data, trends and lived experience to uncover a motivating truth.

3. Codify the solution (Differentiation, Distribution, and Delight)

   • A sharp positioning, clear narrative and distinctive assets that scale across channels.

Outcome: A concise, defensible strategy deck your team can actually use.

The Process

1. Discover – audit, interviews, competitive & sentiment analysis

2. Define – positioning statement, messaging hierarchy, brand archetype

3. Design – visual territory, voice guidelines, creative concepts

4. Deliver – rollout roadmap, stakeholder toolkits, launch support

Project timelines run 4–10 weeks depending on scope. Two rounds of refinement included.