Personal Branding

Get support to define, build and grow your personal brand.

From thought leadership and career-building to founder-led marketing.

Own your story, grow your impact.

You already know your work matters — you just need the world to see it.

I help founders, entrepreneurs, and mission-driven leaders turn expertise and experience into a magnetic personal brand that attracts the right people, builds trust fast, and moves your goals forward.

Why it’s no longer optional

The landscape has shifted. Audiences follow people first, companies second.

Your window is shrinking. Attention is the new currency, and it trades quick.

Trust is earned in moments. A clear voice and consistent presence speed up every yes — whether that’s a sale, a partnership, or a donation.

Strategic personal branding and thought leadership don’t just polish your image — they shorten sales cycles, build trust at scale, and safeguard your business against the next shiny competitor.

Stats worth knowing, before we dive in.

  • 86 % of decision-makers and C-suite leaders say they’re more receptive to sales outreach from companies that consistently publish high-quality thought-leadership content.

  • 54 % of decision-makers spend one hour or more every week consuming thought-leadership material.

  • 82 % of people are more likely to trust a company when its senior executives are active on social media.

  • 67 % of consumers say they’d pay a premium for products and services when a founder’s personal brand aligns with their own values.

  • 47 % of employers are less likely to interview a candidate they can’t find online—proof that visibility isn’t optional, even for leaders.

Here to support you

Build Your Personal Brand

Craft a cohesive narrative, visual style, and online presence that feels like you — only sharper and clearer.

  • Brand story & positioning statement

  • Visual identity guidelines (yes, colours & fonts you’ll actually use)

  • Platform-specific profile makeovers

Share Thought Leadership

Package your insights into assets that earn attention and authority.

  • Signature frameworks & keynote topics

  • Long-form pieces (articles, whitepapers, op-eds)

  • Pitch-ready media kit & podcast outreach plan

Leverage Founder-Led Marketing

Turn you (the founder) into your company’s most effective channel.

  • Content strategy that bridges personal + company goals

  • LinkedIn & speaking playbook to pull prospects into your orbit

  • Systems that let you scale without living on social 24/7

My Approach

(Collaborative, not cookie-cutter)

  1. Discover
    We dig into your goals, values, and audience gaps over matcha or Zoom.

  2. Clarify
    I translate the messy middle (skills, stories, wins) into a tight narrative and visual direction.

  3. Amplify
    We launch your brand ecosystem — profiles, content calendar, and visibility plan — then iterate with data, not guesswork.

What you get

  • A headline and bio that finally sound like you

  • A fresh LinkedIn presence that drives inbound leads & speaking invites

  • A repeatable content engine (templates, prompts, workflows)

  • Thought-leadership assets ready for conferences, podcasts, or press

  • Confidence and clarity every time you step on stage or hit “post”

Is this for you?

It’s a perfect fit if you:

  • Lead or plan to lead a company, non-profit, or movement

  • Feel your impact is bigger than what people see online

  • Want strategy + execution you can actually sustain

Probably not right now if you:

  • Only need a new logo (that’s branding, just not personal)

  • Aren’t willing to share authentically

How it works

Choose the path that matches your timeline:

  • Sprint (4 weeks)
    Quick-start makeover of narrative, LinkedIn, and content roadmap.

  • Advising (3–6 months)
    Ongoing strategic guidance, content co-creation, and growth tracking.

  • Deep Dive Day
    One intensive day to map your brand and leave with a 90-day action plan.

Custom quotes follow a discovery call — no surprises, just clarity.

A bit about your guide

(That’s me, Daniel Francavilla)

I’ve spent the past 15 years turning personal stories into real-world traction — for myself and for thousands of founders, creators, and nonprofit leaders worldwide.

  • Stage-tested. From the Startup Canada Tour to the International Fundraising Summit, I’ve delivered keynotes and workshops on founder-led marketing and thought leadership to audiences across North America and beyond.

  • Founder & educator. I’ve built and evolved multiple brands — agency, consultancy, membership community, even a consumer product — while teaching branding and advertising at OCAD University, George Brown, and Founder Institute cohorts globally.

  • Results you can see. My own personal brand has unlocked paid speaking, university teaching appointments, client engagements with governments and startups alike, and media features — all without an ad budget.

  • Cross-sector fluency. Whether you’re scaling a SaaS startup, rallying donors for a nonprofit, or carving out a niche in consumer goods, I’ve done the strategic heavy lifting (and the storytelling) in those arenas.

  • Community-first philosophy. Every engagement is rooted in The Good Growth Company ethos: empower good people to do great work, then amplify it so others can join the journey.

So I don’t just preach personal branding and thought leadership, I’ve lived them, refined them, and proven their ROI in boardrooms, classrooms, and conference halls worldwide. Now let’s put that engine to work for you.

Let’s talk.

Ready to trade noise for narrative and followers for real influence?

Book a 20-minute intro call.
I’d love to hear your story.