Strategic Content Marketing
A brand-first approach to content strategy.
Your content should do more than fill space — it should move people.
That’s where I come in.
As a Brand & Content Strategist, I help founders, leaders, and mission-driven brands develop a brand-first content strategy — one that’s aligned with your values, your voice, and your goals.
Whether you're growing a business, scaling a nonprofit, or building your personal brand, I’ll work with you to create content that actually resonates — not just performs.
How I can help
Content Strategy & Advisory
For Businesses
You’re not just trying to “keep up” on social media — you’re trying to communicate your mission, attract aligned customers or supporters, and show up consistently with purpose. I’ll help you:
Align your messaging and voice across platforms
Develop a system for consistent, intentional content (LinkedIn, Instagram, blog, newsletter, and more)
Tell your story in a way that drives real engagement, funding, or leads
Strengthen your internal content workflow or upskill your team
For Leaders
You already are the brand. Let’s make sure your content reflects that. Whether you’re launching something new, building authority, or ready to finally “show up” more strategically, I’ll help you:
Clarify your story and thought leadership positioning
Build a repeatable content system that fits into your schedule
Use your platform (especially LinkedIn) to grow visibility and momentum — without being cringy
Turn your lived experience into valuable content that connects and converts
Let’s build a content strategy that actually reflects your brand — and moves the needle.
Why Content Strategy Matters
Content isn’t just a marketing task — it’s the bridge between your brand and your audience.
A solid content strategy ensures that everything you share, from a social post to a newsletter, is working with your brand — not just adding noise. It’s what brings your voice to life, keeps your message consistent, and helps people actually get what you do (and why it matters).
When done right, content doesn’t just fill a calendar — it builds trust, grows your audience, and drives action over time. It’s the foundation of campaigns, launches, lead gen, community building, and visibility — and it should never be an afterthought.
Great marketing starts with a clear brand. But great brands stay relevant through intentional content.
Let’s make yours work harder — and smarter.
Not sure where to start? Let’s talk.
I offer audits, strategy sessions, content marketing playbooks and more, all tailored to where you’re at. Because content isn’t just about what you say. It’s about what people remember.
Let’s discuss your goals over a call or you can email me anytime.
Let’s talk content. A few recommended reads.
What about Founder-Led Marketing?
Yes, it works.
I’ve spoken at dozens of conferences and workshops on Founder-Led Marketing and Thought Leadership — because it's working today.
I’ve helped founders go from unsure what to post to building a content presence that attracts opportunities, partnerships, and trust — all rooted in their real story and expertise.
Whether you’re a startup founder looking to attract investment and build in public, or a nonprofit leader ready to stop hiding behind your logo, I’ll help you lead with content that feels like you — and works like strategy.
Not ready to work one-on-one, or prefer training instead?
I also offer a Group Training on Social Media & Content Strategy for Growth.
