A Brand-First Approach to Content Strategy

Your content should do more than fill space — it should move people.

That’s where I come in.

As a Content Strategist, I help founders, leaders, and mission-driven brands develop a brand-first content strategy — one that’s aligned with your values, your voice, and your goals. Whether you're growing a business, scaling a nonprofit, or building your personal brand, I’ll work with you to create content that actually resonates — not just performs.

How I can help

For Businesses & Nonprofits

 You’re not just trying to “keep up” on social media — you’re trying to communicate your mission, attract aligned customers or supporters, and show up consistently with purpose. I’ll help you:

  • Align your messaging and voice across platforms

  • Develop a system for consistent, intentional content (LinkedIn, Instagram, blog, newsletter, and more)

  • Tell your story in a way that drives real engagement, funding, or leads

  • Strengthen your internal content workflow or upskill your team

For Personal Brands (Founders & Leaders)

 You already are the brand. Let’s make sure your content reflects that. Whether you’re launching something new, building authority, or ready to finally “show up” more strategically, I’ll help you:

  • Clarify your story and thought leadership positioning

  • Build a repeatable content system that fits into your schedule

  • Use your platform (especially LinkedIn) to grow visibility and momentum — without being cringy

  • Turn your lived experience into valuable content that connects and converts

Let’s build a content strategy that actually reflects your brand — and moves the needle.

Founder-Led Marketing?

Yes, it works.

I’ve spoken at dozens of conferences and workshops on Founder-Led Marketing and Thought Leadership — because it's working today.

I’ve helped founders go from unsure what to post to building a content presence that attracts opportunities, partnerships, and trust — all rooted in their real story and expertise.

Whether you’re a startup founder looking to attract investment and build in public, or a nonprofit leader ready to stop hiding behind your logo, I’ll help you lead with content that feels like you — and works like strategy.

Not sure where to start?

Let’s talk. I offer audits, strategy sessions, and content playbooks — tailored to where you’re at. Because content isn’t just about what you say. It’s about what people remember.