Group Training

Social Media & Content Strategy for Growth

A brand-first approach to showing up online, building trust, and creating content that connects.

A live one-day intensive with Daniel Francavilla, Marketing Advisor & Brand Strategist

Build a real social strategy that starts with your voice — and actually supports your growth.

You don’t need to go viral or be an influencer — but you do need a strategy.

Whether you're a founder, consultant, or marketer, showing up consistently on social media with clarity and confidence is how growth happens today.

This in-person training is built for individuals and teams who want to stop overthinking content and start using it as a tool for growth — for themselves and their organizations — whether that means attracting clients, increasing visibility, sourcing funding, or building career opportunities.

If you’ve ever thought:

  • “I should post more… but I’m not sure what to say…”

  • “I want to put myself out there, but I’m not sure where to start…”

  • “I want to raise my profile, but I’m scared of looking cringy…”

This session is for you.

Whether you're posting as you or on behalf of a brand, the challenge is the same: Say the right things, in the right places, in a way that actually connects — and drives results.

We’ll tailor the examples and exercises based on your role, so you leave with a content strategy you can actually use.

Who this is for

This training is for you if you're:

  • A business leader or entrepreneur

  • A creator, consultant, or expert

  • An in-house marketer or communications pro

And you’re looking to…

  1. Clarify your story and message so people actually get what you do — and why it matters

  2. Align your voice across platforms like LinkedIn and Instagram to build trust and credibility — without being “cringy”

  3. Tell stories that drive results — from funding and engagement to new clients and partnerships

  4. Build a repeatable content system that supports consistent growth, and strengthen your content planning skills to grow your audience and bring value back to your business or team

  5. Grow your business, pipeline, and partnerships with content that works

What we’ll cover

This isn’t a crash course on social. It’s a brand-first approach built around strategy, not stress.

Messaging & Voice

Clarify how you show up — and how to make your brand sound like you. Whether you're speaking as a person or on behalf of an organization, we’ll define a clear message with supporting talking points that get people to notice and take action.

Storytelling

Your story is your shortcut to trust. Learn how to share ideas, experiences, and brand stories that connect with your intended audiences — online, in meetings, and in pitches.

Content & Social Strategy

Get your content working for you. We’ll build a platform-specific plan that aligns with your goals and capacity — and gives you a system to stick to. Get clear on what and where to post (LinkedIn and/or Instagram focus).

What you’ll leave with

✔ A brand voice + messaging you can actually use

✔ Defined content pillars based on your brand goals

✔ A sustainable, non-burnout-inducing content system

✔ A platform-specific starter strategy (LinkedIn or Instagram)

✔ Tools, templates, and prompts for ongoing content creation

✔ A 1-week follow-up group coaching call to help you keep going

In a world where trust is scarce and attention is fragmented, showing up clearly and consistently matters more than ever.

84% of people say they’ve been convinced to buy or support something because of a brand’s presence on social media (HubSpot). Yet most founders and professionals still post without a plan.

Let’s get your content and social media aligned with your goals — and actually working for you.

Why this matters

  • 76% of people trust individuals over companies (Edelman Trust Barometer)

  • Personal brands attract 10X more opportunity — from speaking gigs to partnerships

  • Content builds connection. 92% of consumers want brands to communicate through stories (Forbes)

  • And brands with consistent messaging see 33% more revenue on average (Lucidpress)

The Details

When?

You can choose from a Weekday or Saturday, in either August or September. (You’ll select your preference on the waitlist).

Location

In-person, downtown Toronto.
(Snacks, coffee, and a chill but productive vibe included).
An online follow-up session is also included.

Pricing

$499

Early Bird Rate: $299

Spots are limited. Small group, big value.

Ready? Get on the list.

Complete the short form below to get early access to your preferred date and lock-in your Early Bird rate.

Make it stand out

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Meet Your Advisor
Daniel Francavilla

Hello! I’ve helped early-stage founders, startup teams, nonprofit leaders, and creators tell their stories, clarify their message, and grow their platform.

And now, I’m bringing that same approach to a full-day, in-person training — designed for real people doing meaningful work.

I’m not here to sell you a content hustle. I’m here to help you build something sustainable — that’s aligned with your voice and your goals.

You’ll leave with clarity, confidence, and a plan.

  • Daniel Francavilla is a brand strategist, advisor, and educator who has spent over a decade helping purpose-driven leaders clarify their message, grow their platform, and lead with impact.

    He’s worked with:

    • Founders launching startups

    • Nonprofit leaders scaling causes

    • Professionals growing personal brands

    • Students becoming thought leaders in their own right

    From community organizations to national brands, Daniel’s approach is rooted in clarity, storytelling, and strategy — not trends or tactics that fizzle out.

    Experience counts. You’re in good hands: 

    • Brand Strategist & Marketing Advisor: Daniel runs a consulting practice focused on brand strategy and content for nonprofits, startups, and changemakers

    • Speaker: He’s spoken at events like Startup Canada Tour, SocialNext, Venture for Canada, HeyOrca Community Summit, International Fundraising Summit, and more 

    • Educator & Mentor: Daniel teaches branding, advertising, and storytelling at institutions including OCAD University, George Brown, Seneca and Humber 

    • Real-World Experience: From founding a youth nonprofit to launching product brands like Maker Matcha, Daniel brings the perspective of someone who’s actually done the work

    This isn’t just theory. 

    Daniel’s taught hundreds of leaders and teams how to show up online with confidence and clarity — and now he’s distilled that experience into a hands-on full-day experience designed for real people doing meaningful work.