Content Strategy for Growth
The Brand-First Approach to Building Your Audience
A one-day intensive with Daniel Francavilla, Marketing Advisor & Brand Strategist
Build a real content strategy that starts with your voice — and actually supports your growth.
You don’t need to go viral.
You need to be clear, consistent, and intentional about how you show up.
This in-person training is built for individuals and teams who want to stop overthinking content and start using it as a tool for growth — for themselves and their organizations — whether that means attracting clients, increasing visibility, sourcing funding, or building career opportunities.
If you’ve ever thought:
“I should post more… but I’m not sure what to say…”
“I want to put myself out there, but I’m not sure where to start…”
“I want to raise my profile but I’m scared of looking cringy…”
This session is for you.
Whether you're posting as you or on behalf of a brand, the challenge is the same: Say the right things, in the right places, in a way that actually connects — and drives results. We’ll tailor the examples and exercises based on your role, so you leave with a content strategy you can actually use.
Who this is for
This training is for you if you're:
A business leader or entrepreneur
A creator, consultant, or expert
An in-house marketer or communications pro
And you’re looking to…
Clarify your story and message so people actually get what you do — and why it matters
Align your voice across platforms like LinkedIn and Instagram to build trust and credibility — without being “cringy”
Tell stories that drive results — from funding and engagement to new clients and partnerships
Build a repeatable content system that supports consistent growth, and strengthen your content planning skills to grow your audience and bring value back to your business or team
Grow your business, pipeline, and partnerships with content that works
What We’ll Cover
This isn’t a crash course on social. It’s a brand-first approach built around strategy, not stress.
Messaging & Voice
Clarify how you show up — and how to make your brand sound like you. Whether you're speaking as a person or on behalf of an organization, we’ll define a clear message with supporting talking points that get people to notice and take action.
Storytelling
Your story is your shortcut to trust. Learn how to share ideas, experiences, and brand stories that connect with your intended audiences — online, in meetings, and in pitches.
Content Strategy
Get your content working for you. We’ll build a platform-specific plan (LinkedIn and/or Instagram) that aligns with your goals and capacity — and gives you a system to stick to.
What You’ll Leave With
✔ A brand voice + messaging you can actually use
✔ Defined content pillars based on your brand goals
✔ A sustainable, non-burnout-inducing content system
✔ A platform-specific starter strategy (LinkedIn or Instagram)
✔ Tools, templates, and prompts for ongoing content creation
✔ A 1-week follow-up group coaching call to help you keep going
76% of people trust individuals over companies (Edelman Trust Barometer)
Personal brands attract 10X more opportunity — from speaking gigs to partnerships
Content builds connection. 92% of consumers want brands to communicate through stories (Forbes)
And brands with consistent messaging see 33% more revenue on average (Lucidpress)
Let’s get your content aligned with your goals — and actually working for you.
In a world where trust is scarce and attention is fragmented, showing up clearly and consistently matters more than ever.
Why this matters
The Details
When?
You can choose from a Weekday or Saturday, in either August or September. (You’ll select your preference on the waitlist).
Location
In-person, downtown Toronto. (Snacks, coffee, and a chill but productive vibe included). An online follow-up session is also included.
Pricing
$499 (Early Bird is $299)
Spots are limited. Only 10 people per session — small group, big value.
Join the Waitlist
This is where it starts. Fill out the short form below to get early access to the date that works for you and lock in your Early Bird rate.
Meet Your Advisor: Daniel Francavilla
I’ve helped early-stage founders, startup teams, nonprofit leaders, and creators tell their stories, clarify their message, and grow their platform.
And now, I’m bringing that same approach to a full-day, in-person training — designed for real people doing meaningful work.
I’m not here to sell you a content hustle. I’m here to help you build something sustainable — that’s aligned with your voice and your goals.
You’ll leave with clarity, confidence, and a plan.
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Daniel Francavilla is a brand strategist, advisor, and educator who has spent over a decade helping purpose-driven leaders clarify their message, grow their platform, and lead with impact.
He’s worked with:
Founders launching startups
Nonprofit leaders scaling causes
Professionals growing personal brands
Students becoming thought leaders in their own right
From community organizations to national brands, Daniel’s approach is rooted in clarity, storytelling, and strategy — not trends or tactics that fizzle out.
Experience counts. You’re in good hands:
Brand Strategist & Marketing Advisor: Daniel runs a consulting practice focused on brand strategy and content for nonprofits, startups, and changemakers
Speaker: He’s spoken at events like Startup Canada Tour, SocialNext, Venture for Canada, HeyOrca Community Summit, International Fundraising Summit, and more
Educator & Mentor: Daniel teaches branding, advertising, and storytelling at institutions including OCAD University, George Brown, Seneca and Humber
Real-World Experience: From founding a youth nonprofit to launching product brands like Maker Matcha, Daniel brings the perspective of someone who’s actually done the work
This isn’t just theory.
Daniel’s taught hundreds of leaders and teams how to show up online with confidence and clarity — and now he’s distilled that experience into a hands-on full-day experience designed for real people doing meaningful work.